Brand Guidelines

Mission

Spreading knowledge through mutual aid! Helping people from all walks of life share their unique strengths and learn from each other. Join us in our mission to innovate new ways of learning.

Vision

Unlocking potential, one person at a time. Our vision is to help ambitious minds reach their dreams and create a life worth living by achieving their full potential. Our vision is to be recognized as a brand that is inspiring growth and ambition through education. Our vision is to eliminate educational disparities due to economic issues and provide opportunities for a better future. ​

Value

We are passionate about providing a positive learning environment for both teachers and learners. We understand that people learn best in different ways, and our platform offers a diverse range of learning materials that cater to various learning styles. Our aim is to empower users to share their knowledge and skills in creative and engaging ways, which will benefit not only the users but also the wider community.

Promise

Our promise is to provide an unparalleled educational experience that unlocks the full potential of everyone we serve. We aim to create a safe place for both teachers and learners by helping ambitious minds achieve their dreams and improve their productivity by providing them with the tools, resources, and support they need to succeed.​

Our Values

Flexibility​
We believe that flexibility is key to adapting to change and staying ahead of the curve. Our platform is designed to be flexible and adaptable to the changing needs of our users, and we are constantly evolving our features and tools to stay ahead of the curve.​
Innovation
We are committed to innovation and pushing the boundaries of what's possible in education technology. Our team is dedicated to developing cutting-edge features and tools that help our users adapt to change and stay ahead of the game.​
Empowerment
We believe in supporting individuals who enjoy change. They are often the most empowered, as they have the confidence and drive to take risks and pursue new opportunities. Our platform is designed to empower our users to take control of their education and achieve their full potential, no matter what changes come their way.​
Growth
We believe that creating opportunities for growth is important and that those who embrace it can achieve great things. Our platform is designed to facilitate growth and learning, providing users with the tools and resources they need to continuously improve and evolve.​
Community
We believe that all individuals can benefit from the support and guidance of a like-minded community. That's why we encourage our users to connect with one another and create a supportive community where they can share their experiences and insights and help each other.

Logo

The trapezoidal shape of the entire logo represents visual stability.
HashMemo social network logo

Hashtag

Hashtag symbol portrays a city, a street, and an intersection of knowledge, representing HashMemo’s main message. It can also be presented as a pillar because Hashtag is with outspokenness, public speaking, expression, trending topics, etc.

Icon

The icon is the shape of Horyuji Temple, the oldest wooden structure in Japan, the silver ratio.
For Monochrome Use

Colors

The colors are aligned with the purpose of the app. The gradation of green and blue in the logo colors represents young leaves stretching toward the blue sky.
#333333
R:51 G:51 B:51
C:79 M:74 Y:71 K:45
#59CF81
R:89 G:207 B:129
C:70 M:0 Y:70 K:0
#3EA4EE
R:62 G:164 B:238
C:75 M:22 Y:70 K:0

Font

We use Helvetica for its traditional, simple, and powerful design.

Logo Usage Guidelines

Always use the logos as they were created without modifying spacing or altering colors. The hex codes above are based on logo colors. Please use it with the proper hex code. When using the logo with other images, please don’t alter the colors by overlaying with different blending modes.
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